Suppose you’re an insurance coverage agent or insurance coverage company consultant. In that case, you might want to write and format insurance coverage renewal emails properly as a result of it is a nice method to present care for patrons and, on the similar time, enhance insurance coverage gross sales. You’ll have already despatched such emails however didn’t obtain a response.
Then this text is for you — utilizing our suggestions and ready-made templates, you will discover an answer to the issue and enhance your e-mail advertising and marketing exercise. To hurry up your renewal e-mail preparation, take a look at the guidelines, examples, and templates we have put collectively for you on this article.
What’s an insurance coverage renewal e-mail?
The insurance coverage renewal e-mail is an e-mail for present clients the place the insurance coverage company informs a couple of change in some insurance coverage situations or the necessity to replace the insurance coverage coverage phrases. Renewal emails might be despatched robotically, for instance, a month earlier than the coverage expires.
To get a excessive stage of insurance coverage gross sales, you should utilize not one e-mail however a sequence of a number of emails for present purchasers.
Electronic mail newsletters might be constructed by this construction:
- You inform the consumer in regards to the finish of the insurance coverage length.
- You remind the consumer about present insurance coverage phrases and protection choices.
- You provide extra worthwhile choices.
- Just a few days earlier than the insurance coverage expiration date, you ship your consumer an e-mail with a proposal to have a name or make an appointment to debate all coverage situations.
Consider these emails as if you’re caring for the shoppers since you are reminding them that the coverage is about to run out or informing them that you’ve got new thrilling insurance coverage situations.
(Supply: Stripo template)
What forms of insurance coverage insurance policies should be renewed
The insurance coverage business is growing quickly and gives good situations for insurance coverage brokers to earn cash.
Listed here are the preferred insurance coverage insurance policies which will require renewal:
- life insurance coverage;
- auto insurance coverage;
- enterprise insurance coverage;
- pet insurance coverage;
- medical insurance;
- residence insurance coverage;
- property insurance coverage.
The competitors within the insurance coverage business can also be very excessive, so it’s important to be reminded of the renewal of insurance coverage in order that the consumer doesn’t change to a different insurance coverage firm when their insurance coverage coverage expires. That is the way you get monetary savings.
Insurance coverage emails templates construction
To arrange an efficient renewal e-mail for automotive insurance coverage, life insurance coverage, or every other kind, attempt to construct your e-mail in accordance with the next construction:
- A topic line — make it as particular and clear as doable. For instance, “Renew your auto insurance coverage and get 20% extra protection than final.”
- Write a private greeting, and handle the consumer by title.
- Within the first paragraph, remind who you’re and what insurance coverage firm you characterize. For instance: “My title is Marie Chris, and I am the customer support supervisor at ABC Insurance coverage, the place you already took out auto insurance coverage virtually a 12 months in the past.”
- The central half is to elucidate why you’re scripting this e-mail. You can find a number of template texts for insurance coverage updates beneath.
- Name to motion — write what the consumer must do after receiving this e-mail to get favorable situations for insurance coverage for an additional 12 months, which you promised within the topic line. They’ll name you to debate particulars or schedule an appointment.
- Thank the client for his or her consideration, say goodbye and bear in mind to signal. For a simpler ending, use the e-mail signature, which might be carried out in our editor.
A wonderful instance is an e-mail signature and footer with all contacts. Such e-mail ending helps you enhance click-through charges.
(Supply: Stripo template)
Ideas for writing profitable emails in insurance coverage gross sales
We’ve collected some vital tips on what to incorporate in your insurance coverage renewal emails to get outcomes.
Use easy topic traces that seize consideration
The topic line is the very first thing the recipients see of their inboxes. At this second, they determine whether or not or to not open the e-mail, so the topic line must be catchy, highly effective, and compelling sufficient to entice them to open your e-mail. The recipient’s title and the profit they are going to obtain by studying your proposition work properly right here.
Personalize your insurance coverage gross sales emails
It’s a excellent thought to make use of personalised emails. We’ve already written in regards to the significance of utilizing the consumer’s title within the topic line and the greeting.
However you possibly can go even additional, for instance, make a personalised insurance coverage quote that may have in mind the situations of the present insurance coverage coverage and someway enhance them. Or your proposal for an insurance coverage enterprise might embody details about the corporate’s new actions.
In any case, present that you just wrote this e-mail particularly for the client, and they’re going to respect it.
Your purchasers need to keep away from studying an e-mail wherein you’ll solely promote insurance coverage. They need to see one thing helpful and important to them, like just some traces about selecting insurance coverage insurance policies in accordance with your standards, the way to seek the advice of an insurance coverage agent, getting free recommendation, or thrilling sources. If you present worth, you acquire the belief of the viewers and the need to work with you additional.
(Supply: Stripo template)
Be quick and direct
Get to the purpose of your proposal and be concise. Don’t write an enormous e-mail with a number of paragraphs expressing respect and never containing data. Keep in mind that your consumer’s time is all the time restricted. They’re typically distracted. So if the recipient sees a variety of textual content within the physique of the e-mail, they might not even begin studying it. It’s simpler to be concise utilizing visible modules in templates, corresponding to right here.
(Supply: Stripo template)
Remember to write down a follow-up e-mail and post-purchase e-mail
Do not hassle the consumer together with your emails too typically, however after sending an e-mail with a proposal to resume the insurance coverage, don’t forget to ship a follow-up e-mail, for instance, just a few days earlier than the top of the insurance coverage if the consumer has not but decided.
If the consumer responded to your e-mail and you’ve got already made a deal, ship them a post-purchase e-mail thanking them for selecting your insurance coverage firm.
Insurance coverage e-mail templates in your inspiration
To save lots of you time in making ready your insurance coverage gross sales e-mail and to encourage you, we now have put collectively some examples of insurance coverage e-mail templates. You’ll be able to select any relying in your case, add some specifics and personalization, and ship it to the consumer.
Insurance coverage renewal e-mail template for a personal consumer
Topic line: [Client name], it is time to renew your insurance coverage coverage
Hey, [Client name]!
I’m [Your name], representing the insurance coverage firm [Company name], the place to procure insurance coverage — residence and auto insurance policies in July 2023.
Your insurance coverage coverage [Name and number] must be renewed in [XX days/weeks]. As your trusted insurance coverage agent, I would like you to have insurance coverage protection to guard your own home and automotive.
To resume your coverage in just some minutes, click on the hyperlink beneath or give me a name at [Phone number].
Please be happy to ask any questions or issues about your protection. I’m right here that can assist you.
Quick renewal e-mail template for insurance coverage brokers
Topic line: [Client name] 30 days left till your life insurance coverage expires
Expensive [Client name],
We’ve but to debate renewing your coverage, which is able to expire in 30 days. I’ll fortunately meet with you and provide new life insurance coverage insurance policies with enticing protection situations.
Please give me a name when you might have time to debate.
Renewal insurance coverage e-mail template with coverage situations renew
Topic line: [Client name], choose your new auto insurance coverage phrases
On July 2023, you’ll need to resume your automotive insurance coverage. Earlier than you do, I need to make it easier to get the perfect deal doable.
Our insurance coverage firm [Company name] cares about you as our valued buyer, so because you final renewed your insurance coverage coverage, we now have made vital modifications:
- added protection choices;
- developed aggressive quotes;
- provide extra privileges for our common clients.
We all the time take into consideration your pursuits, so we now have thought via all of the choices to guard you. Allow us to take care of your automotive insurance coverage wants, and you’re going to get time for extra vital issues like household, mates, and work!
If you need to seek the advice of about renewing your coverage and selecting the best protection, please name me at [Phone number].
Coverage replace e-mail template
Topic line: [Client name], examine the phrases of your insurance coverage coverage
Hey, [Client name]
I’ve excellent news for all our clients from [Company name]’s insurance coverage firm.
Beginning March 1, 2023, all present insurance coverage insurance policies have been up to date — we now have added catastrophe protection areas and elevated the variety of funds to our clients.
We’ll reply any questions relating to protection, coverage standing, or the flexibility to resume your coverage simply.
Enterprise insurance coverage replace template
Topic line: How about renewing your corporation insurance coverage?
Hey, [Client name]
That is your insurance coverage agent [Your name]. How was your corporation 12 months? I hope you’re profitable in the whole lot.
We all know you might have one thing to be happy with this 12 months — you might have change into top-of-the-line in your business, obtained recognition from the enterprise neighborhood, and opened a brand new enterprise. Congratulations!
Your online business insurance coverage coverage will quickly expire on July 15, 2023, and should be renewed. We are able to simply prolong the protection if you’re nonetheless happy with it. Moreover, I’m attaching a reality sheet so that you can seek advice from as you get extra insurance coverage quotes for your corporation.
Do you might have time to fulfill and chat this week?
Take note of making ready renewal emails in your present clients, and they’re going to fortunately proceed to work with you and can be glad about your concern. To hurry up the e-mail advertising and marketing course of, take insurance coverage e-mail templates from Stripo or create your individual templates in our drag-n-drop editor. Use all the following tips and ready-made e-mail templates to get extra clients.
Create renewal insurance coverage emails with Stripo