Future Technology

What Are The Options To GA4 Monitoring?

4 min read

GA4 is continuous its inevitable march to take over from Common Analytics, and the 1st July 2023 is arising rapidly. Shifting to GA4 is comparatively painless, however attending to grips with the reporting and integrations is one other matter. Should you’re nonetheless having issue you need to use our free information to GA4 that will help you alongside.

There are alternate options although, so if you’re staunchly towards GA4 or Google Analytics normally, there’s an alternate options for you on the market.

These listed beneath often have free variations, however many are restricted to a smaller variety of customers or pageviews per day. This might be positive for some customers, however bear this in thoughts when wanting on the plans out there.



Matomo is an open-source analytics device, initially referred to as Piwik. There’s a Professional model for bigger web site (see beneath), however the primary model is nice if you’re focused on internet hosting your personal analytics or paying for the cloud internet hosting.


Internet hosting your personal analytics will reduce down load speeds and just be sure you can hold your whole information eternally. It does require some information to arrange in addition to a server of some description although.

That is additionally in all probability the closest to Common Analytics which you could get. The educational curve is mainly non-existent if you happen to’re used to UA and you’ll import your present UA information as effectively, making a fantastic continuation as it’s phased out.

Best For

Individuals who need to hold their Common Analytics information, notably you probably have a protracted historical past. Additionally, those that don’t thoughts organising their very own server for internet hosting the analytics.

Piwik Professional

After the open-source model grew to become Matomo, the proprietary model – Piwik Professional – has developed right into a full analytics suite. It has developed from the free model to incorporate extra interactions, studies, integrations and extra.


Straightforward to make use of as with it’s free cousin, and effectively supported because of the giant utilization worldwide. These integrations can bridge the hole between the free variations and different merchandise corresponding to Knowledge Studio, Zapier, and many others.

Best For

Bigger web sites who nonetheless need to work collectively carefully with different Google properties, together with Search Console, Advertisements, Knowledge Studio, and many others.


A lightweight-weight and open-source analytics device, Believable isn’t free, however begins at 9 Euros a month, so received’t break the financial institution. It additionally works effectively with well-liked content material administration programs like WordPress and might import your earlier UA information.


Believable is GDPR compliant and doesn’t use cookies, so you may stay GDPR compliant. It may also be self-hosted to maintain web page speeds excessive and has good API entry for builders to make use of.

Best For

These with full in-house groups, startups and others who is likely to be beginning small however have huge ambitions.


Specializing in options for websites, apps and bodily places like warehouses, Mixpanel helps with a few of the greatest names round – like Uber and Yelp. It’s arguably extra advertising and marketing led reasonably than uncooked analytics led, however that is nice for busy entrepreneurs.


That is scalable, safe and integrates with loads of different apps and providers. It might be a little bit pricey to get all the pieces arrange, however the usability greater than makes up for this.

Best For

Bigger in-house advertising and marketing groups and extra complicated companies.


Different Concerns

There are much more providers out there than these listed above, however there are additionally loads of enterprise sorts. It may be fairly troublesome to get what you want – particularly if your enterprise is younger – however take your time to pick out the precise one for you. In case you are nonetheless uncertain, we can assist you determine and provides additional steerage with our assist packages.

Listed here are a couple of factors which ought to assist information you if you find yourself deciding:

  • Be sure to aren’t oversold and you might be shopping for what you really want and can use.
  • Maintain your information retention time-frames in thoughts to see wider traits.
  • Try to personal the information you generate and take into account how it may be used must you cancel a service.
  • Examine integrations with what providers you already use, so that you don’t incur extra prices or the price of shifting extra providers.
  • Make certain the instruments are appropriate for you folks reasonably than having to spend hours on additional coaching.
  • Make sure the integrations are the place they’re wanted throughout your web site, apps, bodily places and different issues.

It won’t be excellent, however Common Analytics has been a staple of digital advertising and marketing for a few years, and it’ll be disappointing to see it go.

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