March 29, 2023


Future Technology

Paddling to these Good Sentences with Sonora Birnie

4 min read

Company life could be a headtrip. You’re pinging between shoppers typically sooner than your fingers can sustain. Phrases, worth props and signoffs collide in your mind, attempting to leap the road. All of the whereas, you’re having a shower in sizzling espresso. But, Sonora Birnie wouldn’t have it some other method. She’s a lifelong learner who relishes the experiences we throw at her. They’re an opportunity to adapt and shock herself. 

“Shoppers have given me some unbelievable suggestions, together with people who dive into madly advanced topics,” she tells us from her dwelling in Boise, Idaho. “However, I’m studying each week, which is a big success in my thoughts. I’ve additionally been in a position to train different Brafton people concerning the significance of key phrases, placing my inside presentation abilities to the check.” 

You may’t be a great trainer right here until you actually drink life at Brafton in. That’s precisely what she’s been doing. Learn on for an introduction to certainly one of our celebrity copywriters …

(Virtually) Straight Out of School 

When Sonora joined us, she’d solely lately graduated from Boise State College. “I used to be working for a small startup within the metropolis, doing a wide range of advertising issues together with social media administration, copywriting and undertaking administration. Oh, and freelance journalism for native publications as properly!” 

You may say she has a stressed starvation for any and each method by which language can form a narrative. Sonora’s an avid reader, burying herself fortunately in YA novels à la “The Serpent King” and extra critical chin-strokers like “In Search of the Canary Tree.” That urge for food for journey on the web page despatched her towards companies eager to make use of her sharp thoughts and heat phrases. Quickly sufficient, she discovered Brafton. “Copywriting for an company,” she says, “brings me within the orbit of latest shoppers each day, in addition to the sorts of content material they actually need. It’s additionally nice to work with consultants of their discipline.” 

A bachelor’s diploma in media research and journalism helps Sonora assume critically and entertainingly concerning the articles, webpages, emails and different assignments she takes a fragile hand to. However, the folks matter, too. “I like my crew,” she admits, “who’re so sensible and supportive. I’ve grown a lot since starting right here. Once we met in Boston on the tail finish of 2022, I felt so fortunate to work with such superb entrepreneurs.” 

Soaking Up Phrases, Wherever

You legitimately can’t cease Sonora from hoovering up inspiration for her function. Nevertheless, she’s artistic past Brafton as properly. “I like writing fiction and dabbling in poetry. However, on the similar time, I’m talkative and outgoing. Exploring new locations issues simply as a lot as discovering a nest for a couple of hours, y’know?” 

Sonora and her pals usually stroll alongside Boise’s Greenbelt, a path that rolls on and on by town’s river. As a lot as she loves hunkering down with golden pages, Sonora is drawn to the outside. Nature stays a muse for her best concepts. It’s like opening a window and having somebody lean in and kiss your cheek, telling you that you simply actually are doing a great job.

life@Sonora quote

Embrace the Doggie Paddle 

Whereas we’re speaking, I hear a jingle within the background. Then, a snort or two. Is that scratching? Is Sonora feeling okay? 

“That’s Rosie, my crimson border collie,” she explains, bending all the way down to scratch an ear and gaze lovingly into her pooch’s eyes. They’re just about inseparable. Rosie joins her on mountain climbing journeys round Idaho and additional afield — touring, as you may guess, is a serious passion for the pair. 

“We paddleboard, too,” she says. “Summer season is prime paddle board time, however typically I can placed on a moist swimsuit and go within the fall and spring. It’s the easiest way to discover state parks and new locations! It’s a peaceable escape, however can be enjoyable to go together with pals.”

We fairly admire having a canine as a lifeguard, though we’ll must see some {qualifications}. But, in so many respects, Sonora retains her head above water at Brafton, and we all the time sit up for studying these killer first drafts. 

There’s one thing about an individual who leapt into skilled writing as quickly as she might — with barely a breath after school — that makes us know she’ll keep fearless on any undertaking, with any transient. And extra shows are coming. Instructing, like highschool itself, by no means fairly ends. 

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