Mastering the Advertising and marketing Components with Beatriz Kaori Miyakoshi Lopes

Worldwide relations. Japanese research. Inhabitants getting older. Accessible structure. Way back, the 4 passions lived collectively in concord — however the whole lot modified when COVID-19 attacked. Solely Beatriz Kaori Miyakoshi Lopes, grasp of all 4 pursuits, might overcome the pandemic and use her across-the-board love of collaboration to forge a brand new path.

And when the world wanted her most … she got here to work at Brafton!

The Journey Begins

Pricey reader, if I’ve accomplished my job nicely, you’ll doubtless acknowledge that intro as an tailored model of the opening monologue in “Avatar: The Final Airbender.” The excellent news is that we didn’t have to seek out Beatriz frozen in an iceberg like Aang. As an alternative, her journey started when she utilized for a Advertising and marketing Assistant place in December 2021.

“I used to be rethinking my priorities in the course of the pandemic,” she says. “I labored at a financial institution earlier than, and I realized loads, however I wanted to seek out one thing else — one thing extra my fashion.”

Fortunate for us, Beatriz determined to discover the advertising and marketing world — and it turned out that she had a knack for all of it, from challenge administration to inventive work. She was promoted after only one 12 months, and now she’s simply one of the multitalented and very important members of our Brafton workforce. “I assumed I knew completely nothing about advertising and marketing,” she says, “however then I turned a Advertising and marketing Specialist and now I’m a Undertaking Supervisor!” 

A New Form of Hero

Though Beatriz is probably not heading off the Hearth Nation, hovering round on her Sky Bison or offering the muse for among the best redemption arcs within the historical past of fiction ( you, Zuko), she’s very a lot a hero of the Brafton story. 

“There are occasions I’ve needed to deal with the creation of over 100 touchdown pages at a time,” she remembers. “I used to be constructing, monitoring, assigning — it was one thing I by no means thought I might do.” However did Beatriz let her doubt get to her? Positively not! Like every correct protagonist, she rose to the event and mastered the advertising and marketing parts to make an enormous distinction in our world. 

And she or he doesn’t simply work behind the scenes. You may also discover Beatriz’s brilliance on full show within the Brafton weblog.

One in every of her first items, “Soccer and Holidays: A Golden Advertising and marketing Alternative,” was an opportunity to dip her toes into writing — one thing she’d lengthy had an curiosity in. Naturally, she knocked it out of the park. (Sure, I do know that was a baseball reference. Sure, I do know we’re speaking about soccer. Let me reside.) Beatriz says she might attribute this success to her id as an enormous bookworm, her ardour for instructing or her love of English, her favourite language. (“Besides the vowels. The vowels are horrible.”) 

However as a copywriter myself, I think her pure storytelling has simply as a lot to do with the truth that she’s a self-proclaimed “big nerd” — though she is aware of that, by saying this, everybody’s going to imagine she’s speaking about “Star Wars.” If she ever decides to affix us on the Darkish Facet, we’ll be prepared.

Within the meantime, Beatriz is increasing her Brafton expertise by working much more carefully with different groups, together with Editorial. For “What’s B2G (Enterprise to Authorities) Advertising and marketing: The Important Information and Finest Methods,” I used to be fortunate sufficient to be her brainstorming accomplice, editor and meme guide — the Sokka to her Aang. She says she loves this type of work as a result of “I can write in my very own fashion, I can put in jokes, I may be dramatic!”

In fact, the story is way from over. Beatriz nonetheless has a whole lot of nice issues to do right here. “I a lot favor this to any job I’ve had up to now,” she explains. “I’m having a lot enjoyable!”

Extra Than a Undertaking Supervisor and Advertising and marketing Specialist

Like everybody, Beatriz is greater than her resume and job description. She’s a hero exterior of selling simply as a lot as she is for her Brafton coworkers.

For instance, she all the time needed to volunteer — so she harnessed her love of languages to assist train Portuguese to Haitian refugees and English to Brazilian residents. “They had been completely totally different experiences,” she remembers. “A few of the refugees didn’t have computer systems or private gadgets, so all of them needed to do the identical class on the identical cellphone. I attempted so arduous to make all of it accessible.”

And talking of accessibility, that’s one more curiosity in her ever-expanding repertoire. “Well being is all the time on my thoughts because of my incapacity,” she says, “so I attempt to be taught extra concerning the world from an infrastructure perspective. ‘This constructing is gorgeous, however is it accessible?’” On high of that, she says that if she might have any superpower on this planet, it could be therapeutic by way of waterbending — and as somebody who selected “speaking to animals,” I really feel a bit of dangerous now. 

Though waterbending isn’t one thing we provide right here at Brafton, Beatriz says she’s thrilled with the issues she will get to expertise right here — like “connecting with folks everywhere in the world.” She provides that it’s even helped her be taught extra about her personal perspective. 

“I used to be born with a bit of little bit of each Japanese and Western cultures,” she explains. “I had these balancing concepts. I nonetheless really feel a duality, even to today — typically I’m like, ‘My Japanese facet is talking extra,’ or ‘That is my Brazilian facet.’ I really feel like I’m nonetheless in a bubble, so I really like to satisfy different folks and cultures.”

Come Say Hello!

From judging a manga contest the place she needs she might “give everybody a golden star” to mastering all of the advertising and marketing parts, Beatriz actually is our very personal Avatar. She’s unbelievable to work with and even extra unbelievable to speak to — so Bia, this one’s for you!

via GIPHY

However don’t simply take my phrase for it, pricey reader. Try all of what Beatriz has accomplished right here.

BONUS: When you had been a bit of selling materials, what would you be?

“An eBook! One thing with visuals however with a whole lot of stuff to learn. I have a tendency to jot down partitions of textual content — in order a lot as I’d prefer to be an infographic (straight to the purpose, visible and clean-cut), I’d be one thing extra long-winded and time-consuming.”