Google Says Site visitors Is Not A Measure Of Search High quality

Google’s John Mueller mentioned on Twitter that visitors is just not essentially a top quality measure. Mainly, John is saying simply because a sure variety of pages don’t get as a lot visitors as one other set of pages, it doesn’t imply these pages are larger or decrease in high quality within the eyes of Google Search.

John was requested, “suppose that my web site has 500 articles. 400 of them are proven in good positions in Google. The others 100 nearly do not get any go to. Are these 100 thought of unuseful content material?”

John replied, “Site visitors is just not a measure of utility or high quality. Perhaps it is that few folks have that query? You need to know your customers and the subject greatest, and have the ability to make that decision, do not delegate the choice to a metric that is simple to measure.”

John truly mentioned one thing like this again in 2015, the place he mentioned visitors from search is just not a top quality indicator. He mentioned, “Utilizing simply the visitors from search as an indicator for the standard of your website online would possibly work typically however I wouldn’t say that is the primary means you need to be wanting on the high quality of your content material.”

Generally, you may write one thing tremendous superb, however it’s so area of interest, it does not get that a lot visitors.

Listed below are these new set of tweets:

Site visitors is just not a measure of utility or high quality. Perhaps it is that few folks have that query? You need to know your customers and the subject greatest, and have the ability to make that decision, do not delegate the choice to a metric that is simple to measure.

— John Mueller is generally not right here 🐀 (@JohnMu) January 7, 2023

Discussion board dialogue at Twitter.