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Exploring Bing Chat, an AI-Powered Search Engine

4 min read

Microsoft has up to date its search engine, Bing, with synthetic intelligence (AI) expertise powered by OpenAI’s GPT-4 mannequin.

This implies that you could now chat with Bing. And that, along with the common listing of hyperlinks, the search engine also can summarize information on the web to reply your questions.

Like this:

an example of summarized data in Bing for "what are bing’s ai-generated serp features" query

Let’s dive into what Bing AI is and the way you need to use it to help your content material creation efforts.

What Is Bing AI?

Microsoft launched the brand new AI-powered Bing in February 2023, together with an up to date model of the Microsoft Edge browser.

The brand new Bing makes use of GPT-4, the newest iteration of OpenAI’s Generative Pre-trained Transformer (GPT) massive language mannequin (LLM). It’s the follow-up to GPT-3.5, which ChatGPT makes use of.

This main replace provides customers new methods to look.

Searchers can now additionally use Microsoft’s Bing AI chatbot to get concise, AI-generated responses.

"Welcome to the new Bing" page

Customers can nonetheless use the normal search bar. However even these have been up to date.

Some search outcomes pages now function AI-generated snippets.

AI-generated snippet in Bing for "what is the neutrino phenomenon" search

And as of August 29, 2023, these updates at the moment are available on all browsers.

Let’s check out all the brand new options the brand new Bing has to supply.

3 Bing AI Options

Bing has three new AI-powered options. Every one permits for a distinct method to make use of the search engine.

1. Bing Chat

Bing Chat is an in-browser AI-powered chatbot. It could actually reply to numerous prompts successfully, concisely, and conversationally.

It really works identical to ChatGPT, however can present extra up-to-date data.

The generative AI mannequin behind Bing Chat makes use of the identical coaching information as older ChatGPT fashions. It additionally goes via pages listed by Bing to lookup information in actual time. Which suggests it might probably reply queries about present occasions.

Use Bing Chat to get solutions to primary or complicated queries, summarize data, generate inventive works, and extra.

Bing Chat response for "what is a supernova" search query

Go to the Bing homepage, click on on the “Chat” button in the principle navigation bar or via a persistent sidebar in the principle browser.

Bing homepage with “Chat” button highlighted

You may as well tweak Bing Chat’s responses by selecting from three totally different settings:

  • Extra Artistic
  • Extra Balanced
  • Extra Exact
"Choose a conversation style" section in Bing Chat

Every setting generates responses with a distinct tone and degree of element.

The “Extra Exact” setting prioritizes brevity. It generates responses that reply your query shortly however merely.

“More Precise” Bing Chat response for "what is a supernova" search query

The “Extra Artistic” setting takes a longer-form method. It provides extra element and character.

“More Creative” Bing Chat response for "what is a supernova" search query

Bing Chat also can seem on SERPs, routinely producing solutions to related queries.

an example of Bing Chat appearing on SERP for "what features does semrush have" query

You possibly can discuss to Bing Chat as you’ll ChatGPT, having fluid discussions about any subject.

Alternatively, you need to use it as a sensible assistant whereas utilizing Bing within the conventional method.

After producing a solution to your search question, the Bing Chat SERP function provides a number of follow-up questions that you could click on on to make use of as prompts. You need to use this function to delve deeper into matters with out opening web site hyperlinks.

an example of follow-up questions in Bing Chat SERP feature for "what is a supernova" query

Take be aware: Data that Bing Chat generates could also be inaccurate. So be certain to confirm vital data.

Bing Chat is an evolving function. Microsoft launched a variety of latest options in Could 2023, together with voice instructions, photos in responses, and a chat historical past log.

The corporate has additionally launched a Bing Chat widget which is out there on each iOS and Android units.

2. Bing AI SERP Options

The Bing replace additionally built-in brand-new AI-powered options with conventional Bing outcomes pages. This provides extra data to the present outcomes web page options.

The brand new options differ from their conventional counterparts by utilizing AI to synthesize data from varied sources. And generate a extra balanced and complete reply.

Some queries return a featured snippet model textual content field on the prime of search outcomes.

a featured snippet style text box at the top of Bing search results for "compare living in spain and france"

Hovering over the knowledge icon confirms the content material inside is “generated utilizing AI primarily based on a number of on-line sources.”

"This summary was “generated using AI based on multiple online sources” box

Every supply is clearly labeled and accessible by clicking on the related sentence or on the URLs under.

an example of linked sources in Bing featured snippet

Should you use Microsoft Edge, a few of these AI-generated featured snippets additionally supply follow-up questions under the principle data. These are much like the Folks Additionally Ask questions on Google SERPs.

an example of follow-up questions below the main information when using Microsoft Edge

Clicking on one will take you into Bing Chat, the place you’ll get a brand new AI-generated reply to the follow-up query. Once more, the sources of data seem within the type of URLs.

Bing Chat’s answer to a follow-up question "what language do they speak"

Different queries return an AI-generated “story” function. This carousel gallery of textual content and pictures summarizes the subject step-by-step.

an AI-generated “story” feature

Every slide shows the sources Bing Chat retrieved the knowledge from so you may delve deeper into the subtopics at will.

Lastly, Bing Chat additionally seems within the right-hand sidebar on some SERPs. It routinely generates a concise reply to your question, citing sources.

an example of Bing Chat appearing in the right-hand sidebar on SERP

Comply with-up questions are under the abstract. A “Let’s chat” button additionally takes you on to the principle Bing Chat interface, the place you can begin a extra fluid dialog.

3. Bing Picture Creator

Bing Picture Creator is one other new AI-powered function constructed into the up to date Bing. It makes use of OpenAI’s DALL-E 2 expertise to create paintings or photos primarily based on consumer prompts.

DALL-E 2 is the newest iteration of OpenAI’s image-focused deep studying mannequin. It launched in early 2022, a yr after OpenAI launched the unique DALL-E.

It makes use of the identical elementary expertise as OpenAI’s GPT fashions. However its coaching information consisted of text-image pairs fairly than solely textual content.

Consequently, it might probably perceive the connection between textual content and pictures. This enables it to generate photos from textual content prompts.

Bing Picture Creator is accessible from Bing Photographs by clicking the “Create” button.

“Create” button highlighted in Bing Images

The homepage has a search bar which you’ll be able to enter primary or detailed prompts into.

Bing Image Creator homepage

It additionally has a gallery of photos you need to use as inspiration for prompts.

Bing Image Creator gallery of images

Enter a immediate, click on “Create,” and Bing will generate a gallery of 4 photos.

The extra detailed your immediate, the higher the outcomes will probably be. You possibly can add modifiers to your immediate topic to generate photos in particular types or with extra options.

A primary immediate like “an apple orchard” will return comparatively generic photos.

Bing Image Creator results for “an apple orchard”

Modifying that very same immediate with adjectives and types returns vastly totally different outcomes. The under photos got here from the immediate “an apple orchard, summer time, blue sky, photorealistic.”

Bing Image Creator results for “an apple orchard, summer, blue sky, photorealistic”

You possibly can replace your immediate so as to add extra topics, too. The next outcomes got here from the immediate “an apple orchard, summer time, blue sky, photorealistic, canine in foreground, white tower on horizon.”

Bing Image Creator results for “an apple orchard, summer, blue sky, photorealistic, dog in foreground, white tower on horizon”

Whenever you’re proud of the pictures, you may click on on every to see a bigger model, share, or obtain it.

Should you’re producing AI photos to make use of in your web site content material, be certain so as to add alt textual content. That is vital to make sure accessibility. It additionally helps search engines like google perceive your picture content material, making it crucial for picture website positioning.

You need to use the Semrush Website Audit software to scan your whole web site and discover lacking picture alt textual content.

Site Audit tool helps you identify images with missing alt text

4 Methods to Get the Most Out of Bing AI

Need to use Bing AI to its full potential? And pace up your analysis and content material creation within the course of?

Listed here are 4 issues you are able to do: 

1.Use Bing as a Conventional Search Engine

Probably the most primary method to make use of Bing is to proceed to deal with it as a conventional search engine. You possibly can enter any question into the search bar and get related outcomes, pulled from Bing’s index of webpages.

However the SERP itself will probably be extra helpful and informative in comparison with the previous Bing.

Bing’s new AI SERP options (that we mention above) enhance the search expertise by offering concise summaries to reply your queries or including additional context.

2. Use Bing to Generate or Rephrase Content material

Let Bing enable you get began in your drafts.

You possibly can ask Bing Chat to:

  • Provide you with content material concepts for particular matters
  • Write an intro for a particular subject
  • Counsel titles and meta descriptions primarily based on weblog title
  • Rephrase paragraphs to make them extra concise
  • Rephrase paragraphs to make them match a particular tone of voice

For instance, let’s ask Bing to write down an intro for an article on the advantages of do-it-yourself pet food.

Merely enter a immediate that claims, “Generate an introduction for an article about the advantages of do-it-yourself pet food.”

“Generate an introduction for an article about the benefits of homemade dog food” query in Bing

If the generated intro isn’t fairly proper, then ask Bing to make tweaks. For instance, “That’s too lengthy. Are you able to shorten it for me?”

Bing’s response to “That’s too long. Can you shorten it for me?”

It could actually even assist recommend titles and meta descriptions to go alongside your content material.

Bing helps users suggest titles and meta descriptions for content

All the time you’ll want to edit something AI generates for accuracy, readability, and tone.

The data that AI generates isn’t all the time correct or unique. So be certain to fact-check your article earlier than publishing.

Professional tip: Test your content material for readability, website positioning, and originality inside seconds. Merely copy-and-paste your content material into the website positioning Writing Assistant.

SEO Writing Assistant tool checks your content for readability, SEO, and originality

3. Use Bing to Reformat Your Textual content

Relying on the complexity of your question, Bing can generate responses in several codecs, together with:

  • Pure textual content paragraphs
  • Numbered lists
  • Bullet-point lists
  • Formatted tables

You will get it to generate data in a particular format by together with the instruction in your immediate.

For instance, ask Bing to “evaluate the climate in NYC and LA in a desk.”

an example of “compare the weather in NYC and LA in a table” query in Bing

Bing Chat will generate a desk that compares the typical temperature and precipitation of the 2 cities.

If you must change items of data within the desk, merely ask Bing Chat to do it.

Let’s return to the instance above. The common temperature is measured in Fahrenheit. Should you’d fairly the temperature in Celsius, simply ask Bing to “convert the temperature to Celsius.”

“convert the temperature to Celsius” query

4. Use Bing to Generate Photographs

Lastly, entry Bing Picture Generator via Bing Chat.

Ask it to create a picture with directions and it’ll generate a picture utilizing DALL-E 2 immediately within the chat feed.

"create an image of a street in LA at night while its raining, anime art style" query in Bing Image Generator

How Bing’s AI Options Might Have an effect on Bing website positioning

Bing’s AI chat options may change how the search engine works. Which might immediately have an effect on SEO (website positioning).

Right here’s how we expect AI may have an effect on search engines like google and consumer conduct:

Informational Content material Would possibly Get Much less Clicks

AI can now reply many easy queries. Which suggests individuals received’t must click on on hyperlinks to get solutions.

They will merely ask a query, get a solution, after which exit the search engine. All inside seconds.

That is very true for easy queries with clear, well-defined solutions. For instance, “What’s a neutrino?” or “When was Michelle Obama born?”

Corporations Might Have to Create Extra In-Depth Content material

Since informational content material could get fewer clicks, in-depth content material and unique analysis may find yourself doing higher in search outcomes.

Bing Chat can cite unique information in conversations and hyperlink again to its supply.

Anybody fascinated by studying the methodology or thought processes behind this analysis, or getting extra data on it, usually tend to go to the web site to seek out out extra.

Content material Optimization Will Change

Since Bing Chat and the AI-generated SERP options each comprehensively cite their sources, new methods to optimize content material could seem.

Optimizing content material to go well with the brand new Bing may imply ensuring that your content material will get pulled into an AI-generated response.

There are not any research exploring the click-through fee from these citations but. Nonetheless, it might be value concentrating on these AI responses down the road.

Key phrases Could Turn into Extra Conversational

As a result of Bing Chat mimics how people communicate, key phrases that use a extra conversational tone could also be prioritized over ones that use a extra formal tone.

As a substitute of typing “greatest motels London” somebody could ask “The place’s the very best lodge to remain in London?” or “The place’s the very best place to remain in London for $100 per night time?”

Intention to incorporate them in your textual content with out making it learn unnaturally. This can enhance its total website positioning.

It could additionally make your content material extra seen to AI instruments like Bing Chat.

AI Will Have an effect on Bing’s Market Share

One other consideration to make is how the launch of Bing’s AI options will have an effect on the search engine’s market share.

In March of 2023, Microsoft introduced in a blog post Bing has crossed 100M each day lively customers for the primary time. This got here only a month after the launch of its new AI options.

Microsoft was the primary to combine AI instruments with its search engine with the Bing replace. But it surely received’t be the final.

However Google has already adopted go well with. It’s launched a trial model of its personal AI search assistant, Google Bard. You possibly can entry Bard via a waitlist.

If you wish to energy up your content material creation course of with AI, then try these instruments:

That method, you may create optimized content material in half the time. Which suggests rating higher and reaching extra individuals with much less effort.

AI options like these within the new Bing will change how all of us search, opening up new avenues to data.

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