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BuzzSumo Overview: Is It Definitely worth the Cash?

13 min read

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BuzzSumo is a content material analysis device that helps writers, entrepreneurs and web optimization professionals create participating content material that drives visitors, social engagement and backlinks.

The web platform has been praised for its user-friendliness, performance and massive index of over 8 billion pages and 300 million on-line influencers. Customers embrace like Disney, Meta, and Expedia.

However is the excitement round BuzzSumo justified?

To reply that query, I put the device by means of its paces on this BuzzSumo overview.

Right here’s my sincere tackle this fashionable content material advertising device’s options, pricing, ease of use, and execs and cons.

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What Is BuzzSumo?

Launched in 2014, BuzzSumo is a cloud-based content material analysis device that helps entrepreneurs and creators uncover what matters are trending now, which influencers are value constructing relationships with for higher social media advertising, and what content material methods their opponents use.

BuzzSumo home page

These insights are drawn from an expansive database over the previous 5 years and can be utilized in some ways to form, sharpen, and create your content material technique.

For instance, after utilizing an web optimization device like Semrush to conduct key phrase analysis, you can decide a key phrase to give attention to, enter it into BuzzSumo, and instantly get a listing of the articles that carry out finest and generate probably the most engagement for that key phrase.

These top-performing articles can then be used as a jumping-off level, offering inspiration and concepts on your content material outlines.

As you’ll see beneath, that’s simply one of many many doable methods to make use of the service.

Dive Deeper: The right way to Use Google Key phrase Planner for Content material Creation

BuzzSumo Key Options

BuzzSumo divides its options into three fundamental classes: Concept Technology, Content material Analysis and Influencer Discovery.

Let’s undergo them one after the other.

1) Concept Technology

In case you’re able to get began along with your content material advertising efforts however don’t know what to give attention to, the Uncover Matters device is a good place to start. Enter any broad key phrase, and BuzzSumo will ship a phrase cloud with the preferred matters about it:

Beneath it, you’ll additionally get a breakdown of instructed article titles and content material concepts for every particular subject:

Choosing any of these content material thought teams gives you with additional knowledge concerning the subject, together with:

  • Analytics detailing the variety of articles printed for that subject and total engagement ranges
  • A prolonged record of articles printed
  • Questions customers ask about your subject
  • Associated key phrases

This content material discovery device provides Semrush’s key phrase analysis device run for its cash: It may be invaluable for figuring out which topics are value your consideration in addition to refilling your thought nicely as soon as it runs dry.

Elsewhere, the Traits function is unbelievable for content material creators who give attention to well timed, trending topics reasonably than evergreen content material.

Right here, you may view the newest headlines underneath a number of robotically curated classes, corresponding to know-how, politics, style and sports activities, or create your individual curated feeds primarily based in your area of interest key phrases:

Lastly, the Content material Concepts Generator is likely one of the finest instruments we’ve come throughout for end-to-end content material analysis and creation.

With this device, you may view an entire host of insights into trending content material round a selected subject, study which kinds of content material and lengths carry out finest for that subject, and even uncover the most effective time and social media platform to share your content material along with your target market.

Discovering this gem of a function inside BuzzSumo’s Concept Technology suite was an actual spotlight of my expertise. I wouldn’t be shocked if this function helps seal the deal for scores of customers who could have been on the fence about paying for a premium subscription.

Dive Deeper:
* 30 Methods to Come Up with Nice Concepts for Your Weblog Posts
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2) Content material Analysis

Suppose you already know what you need to write about and want a serving to hand to make sure that your weblog posts can compete with different top-performing items of content material. Now you have to carry out some content material evaluation to find out probably the most shared content material to see what you’re up in opposition to.

In that case, you’ll just like the Content material Analyzer device. Enter your key phrase and the device will return a listing of fashionable articles that rank for it:

It additionally reveals you an correct breakdown of engagement ranges (likes, shares, feedback—and even reactions 😁) for each bit throughout main social media platforms, together with:

  • Fb
  • Twitter
  • Pinterest
  • Reddit

Past that, the Content material Analyzer additionally gives a backlink profile for every article and a listing of probably the most notable influencers and publications who shared that content material:

One other factor I like concerning the Content material Analyzer is that it gives an enormous array of filters as a way to slim down your outcomes to search out particular content material primarily based on the next standards:

  • Publication date
  • Nation
  • Language
  • Whether or not a good journalist printed the content material
  • B2B-only content material or a mixture of B2B and B2C
  • Content material kind
  • Phrase rely
  • Writer dimension
  • Dominant response on social media

Having used this function extensively myself, I can say with certainty that the filters make BuzzSumo a useful device for conducting competitor analysis. It enables you to go fairly deep into investigating what’s working for them, what isn’t, and what gaps exist that you may fill along with your (higher!) content material.

Dive Deeper: The Content material Marketer’s Information to Key phrase Analysis

3) Influencer Discovery

Although the Content material Concepts Generator could have been a private spotlight for me, there’s no denying that BuzzSumo’s Influencer Advertising instruments are the actual stars of the present right here. It helps you discover influencers in your area of interest with whom you may associate.

It’s not unusual for manufacturers to see a return on funding in influencer advertising of as a lot as 520%. This device is designed that can assist you get a bit of that motion by providing you with helpful and correct knowledge about probably the most influential figures in your area of interest.

For instance, underneath the Twitter Influencer search tab, you may seek for notable Twitter customers in response to any of the next standards:

  • Influencers related to a selected key phrase
  • Influencers with a key phrase of their bio
  • Customers who tweet articles a few key phrase
  • Customers who tweet articles from a particular web site

Seek for notable Twitter customers who share your opponents’ content material. That’s a good way to find which individuals you need to be participating with to get them to share your (superior!) content material, too.

For Fb, BuzzSumo can observe engagement in your pages in addition to your opponents’ whereas additionally directing you to the preferred pages in your trade. This makes it straightforward to discover potential partnership alternatives with them.

In case your influencer advertising technique revolves round YouTube, you may as well use this device to pinpoint high YouTubers in your trade and discover hyperlinks to their channels and different social media profiles:

On the time of this writing, BuzzSumo’s TikTok influencer discovery device remains to be within the Beta stage. Nonetheless, I’m already discovering it a useful device that identifies high TikTokers and gives a breakdown of their following, engagement rely, and lately used hashtags.

Get My Free Content material Advertising Plan


Different Helpful BuzzSumo Options

BuzzSumo has another nice options, too, corresponding to: Content material Temporary Generator and Initiatives.

Let’s proceed this BuzzSumo overview by taking a fast take a look at them.

Content material Temporary Generator

Out there to customers on the Plus and Giant plans, the Content material Temporary creator is constructed into the Concepts Generator and could also be useful to businesses seeking to streamline the way in which they work with their writing workforce.

The function robotically generates an article transient that content material managers can distribute to their writers with instructed key phrases, inquiries to be answered, and the highest competing articles:

This function is fundamental and nonetheless requires a good quantity of human enter to be actually helpful. In that sense, it’s no match for different instruments that create content material outlines with really helpful headings.

That stated, it nonetheless gives worth in offering an in depth blueprint on your transient.


Lastly, one of the vital undervalued options provided by BuzzSumo is the flexibility to save lots of outcomes from all of the totally different instruments in a single place utilizing Initiatives.

After creating a brand new mission, you should utilize it to collate all the next knowledge:

  • Prime-performing content material
  • Journalists, Twitter influencers and fashionable TikTokers who may assist drive visitors to your content material
  • Prime-performing Fb posts
  • Fashionable Fb Pages appropriate for selling your content material
  • Prime-performing YouTube channels and movies
  • Questions that customers are plugging into the major search engines on your key phrase

On condition that you are able to do so many issues with BuzzSumo and such an enormous wealth of information to be explored, the flexibility to drag all of it collectively is an actual game-changer in making your content material and influencer analysis as straightforward to handle as doable.

Dive Deeper:
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The right way to Get Began With BuzzSumo

Now that you recognize what BuzzSumo can do on your content material advertising technique, I’ll stroll you thru truly organising and utilizing this device so you may see it in motion.

1) Begin With a Key phrase

First, decide a key phrase you want to base your content material on. For this instance, I’m going to make use of “finest content material advertising instruments.”

Then, go to and enter that key phrase into the search bar and click on Discover Content material:

This can take you to the Content material Analyzer dashboard, which is able to show a choose variety of articles that generate probably the most engagement on your chosen key phrase:

Dive Deeper: Why You Ought to Use Lengthy-Tail Key phrases in Your web optimization Marketing campaign

2) Create an Account

Past having a look at how these articles carried out on numerous social media platforms, there isn’t a lot you are able to do with the info at this stage.

To get any actual worth out of BuzzSumo, you’ll have to create an account by clicking the Begin Trial button in the midst of your content material analyzer outcomes:


The factor I really like about BuzzSumo’s 30-day free trial is that you just don’t want a bank card to entry it. (We’ve all had these horrible moments after we forgot to cancel a trial for one thing and ended up with sudden expenses on our bank cards.)

As soon as your 30 days are up, you may resolve whether or not BuzzSumo is value paying for or whether or not you’ll keep on the restricted free plan.

To get began, merely enter your account particulars or enroll with Fb, then comply with the Phrases of Service, and faucet Begin My Free Trial. After finishing a fast onboarding course of, you’ll be arrange and able to go:

3) Begin Content material Analysis

Submit-signup, you’ll land on the content material analysis dashboard, the place you may entry the next instruments: Content material Analyzer and Query Analyzer.

A. Content material Analyzer

Click on on the Most Fashionable Content material tab to entry the Content material Analyzer device:

Now that you’ve got an account, you’ll have entry to many extra outcomes and the flexibility to view backlinks and high sharers. You too can view analytics for particular person content material items and the key phrase itself:

Dive Deeper: The right way to Carry out Advertising Competitor Evaluation (+ 6 Finest Instruments Comparability)

B. Query Analyzer

Clicking on the questions tab presents you with the query analyzer, the place you’ll discover a breakdown of real, user-generated questions:

You should use these questions to tell your web optimization content material, since you’ll be addressing the actual issues your readers face.

4) Entry Different BuzzSumo Instruments

Elsewhere, you may navigate to the primary BuzzSumo dashboard by choosing House from the menu bar:

Right here, you may shortly dive into different key options corresponding to subject analysis, concepts era and influencer advertising instruments.

Dive Deeper: The right way to Create a Excessive-Efficiency Content material Advertising Technique in 2023

5) Create Alerts

After you’ve used all of the instruments talked about above to entry the content material advertising knowledge most related to your wants, you may hold observe of any updates or model mentions by creating an alert.

Choosing the Monitoring choice from the menu bar brings up a number of totally different alert choices. Click on on any of them to decide on the frequency with which you obtain your alerts, and also you’re good to go:

Any more, you’ll obtain a notification any time there’s a brand new occasion referring to the metrics that matter most to you, whether or not that’s mentions, backlinks or new content material being printed.

From right here on in, you may get pleasure from exploring BuzzSumo’s options and discovering new methods to make use of its wealth of information to reinforce your content material advertising technique.

Get My Free Content material Advertising Plan


BuzzSumo Pricing

Till lately, BuzzSumo provided a free plan. Now, as you may see by the pricing chart beneath, they’re all paid.

BuzzSumo Pricing Plans web page

With 5 plans to select from, you may in all probability discover one that offers you all the pieces you want, whether or not that’s one person, one alert and 80 searches on the Primary plan, or 30 customers, 50 alerts and limitless searches on the Enterprise plan.

Although BuzzSumo is competitively priced in comparison with different web optimization and content material advertising instruments, the worth tag is a typical grievance amongst customers.

And though they don’t provide a free plan, you can provide it a check run utilizing a 30-day free trial.

Dive Deeper:
* 12 Forms of Interactive Content material to Drive Higher Engagement
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* Google E-E-A-T: How to Sign That You’re an Skilled Content material Creator

Does BuzzSumo Have Good Buyer Help?

No BuzzSumo overview could be full with out mentioning the shopper assist: This device could also be nice at many issues, however sadly, getting assist while you want it isn’t certainly one of them.

For one factor, there’s phone assist. Whereas which may be irritating, I’m prepared to let that slide since cellphone assist is usually uncommon amongst SaaS (Software program as a Service) instruments like this one.

However what’s extra disappointing is that, reasonably than a real-time stay chat choice, the corporate handles assist requests by way of a messaging system with a mean estimated wait time of 48 hours:

To provide the service credit score, once I used the messaging system, I used to be given an estimated time of at some point however acquired a response in just some hours. Nonetheless, in a world the place most individuals are used to ready a few minutes at most, this actually looks as if an space the place BuzzSumo may do higher.

On the plus facet, for those who don’t need to wait and would like to troubleshoot issues your self, there’s a pretty intensive knowledge base with articles masking all of the necessities:

Dive Deeper: 6 Buyer Service Traits You Can’t Ignore in 2023

Is BuzzSumo Definitely worth the Hype? Our Verdict

So, is the excitement justified?

In case you’ve learn this BuzzSumo overview, you in all probability already know my reply to this query. In case you don’t, permit me to make it tremendous clear:

Sure, I completely imagine that BuzzSumo is definitely worth the hype.

After all, the platform actually isn’t good. Listed below are the professionals and cons.


  • BuzzSumo’s user-friendliness is a giant promoting level. The platform is undoubtedly one of the vital accessible content material advertising instruments I’ve used.
  • The Concepts Technology device is a superb end-to-end answer for researching and planning content material.
  • The social media influencer instruments present a wealth of correct and helpful knowledge to make your influencer outreach work simpler.


  • Buyer assist is missing.
  • The associated fee could also be costly for small companies and freelancers.

In case you’d favor to have another person do all of the exhausting give you the results you want, our digital advertising company might help! Simply click on the orange button beneath for a free session with somebody from our content material advertising workforce.

Get My Free Content material Advertising Plan


BuzzSumo FAQs

Who makes use of BuzzSumo?

BuzzSumo is fashionable amongst small to medium content material advertising businesses and in-house advertising groups at main manufacturers. This device makes it straightforward to search out the “finest engagement, content material and outreach alternatives” on search and social networks.

What are the most effective BuzzSumo alternate options to make use of in 2023?

Ahrefs and Semrush are among the many finest alternate options to BuzzSumo for content material analysis, whereas NinjaOutreach and Buzzstream are the platform’s closest rivals by way of influencer discovery and outreach.

Does BuzzSumo provide a money-back assure?

Sadly, BuzzSumo doesn’t provide a money-back assure. You’ll be able to cancel your subscription to their premium plans anytime however received’t get a refund.

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