Microsoft Bing is rolling out customized solutions inside Bing Chat, the corporate introduced on the AI occasion in NYC at the moment. Customized solutions use your Bing search historical past to offer you a extra customized response to your Bing Chat questions. We’ve seen Bing Chat testing a memory feature, which is what Bing is asking “customized solutions.”
The way it works. When you might have sufficient search historical past inside Bing, Bing Chat will use these earlier searches and queries to offer you a extra fined-tuned and customized reply. So should you have been planning a visit to Seattle and easily ask Bing Chat which occasions ought to I’m going to, it’d discover occasions in Seattle, because it is aware of you might be in or going to Seattle.
Right here is a photograph I took from a demo I used to be given on the occasion at the moment:
It won’t solely have a look at your location or location-based searches but in addition know that because you looked for the Seattle Seahawks, it ought to suggest football-related occasions. It additionally would possibly offer you concepts about vegan eating places within the space or different occasions that curiosity you based mostly in your earlier queries.
90-day historical past. Bing mentioned it can solely use the previous 90-days of chat / question historical past for this personalization. And should you delete all or choose queries, these won’t be included in your Bing Chat responses.
Why we care. Personalization in search could be helpful and useful for searchers. However over time, serps like Google and even Bing have downplayed how personalization is utilized in search. Speedy earlier question and site are used inside Google Search at the moment however exterior of that, Google doesn’t use a lot personalization inside search.
Possibly for chat, customized solutions might be extra helpful.