Adventures in content material advertising | Profitable Software program

Again in 2011 I created eventcountdown.com. It had a snazzy downloadable, PerfectTablePlan-branded countdown clock for Home windows and web-based countdown clock with adverts for PerfectTablePlan. Each free. The concept was individuals looking for countdown clocks for occasions (corresponding to their marriage ceremony) would discover the location by way of Google, discover out about PerfectTablePlan and a sure proportion would then purchase my event seating planner software.

I paid different individuals to create the Home windows and internet variations of the countdown clock. The online-based clock was up to date occasionally so as to add pre-built countdowns for occasions like superbowl, the olympics, christmas, thanksgiving and many others. And I fielded the occasional help emails associated to the Home windows countdown clock.

That is the entire visitors to the location from 2011 to 2023:

The peaks are largely as a consequence of superbowl. The positioning obtained 38k hits in a single day simply earlier than superbowl 2019! The free Home windows countdown clock additionally drew numerous visitors. In whole the location obtained some 1.7 million web page views over 12 years. Solely a small proportion of those guests clicked by to PerfectTablePlan.com, however nonetheless a helpful quantity. Maybe some individuals have been additionally prompted to analyze PerfectTablePlan by the branding on the downloadable clock. The positioning might need additionally had some search engine optimization advantages for PerfectTablePlan.com. Who is aware of.

The eventcountdown.com web site is now gone (the area redirects to PerfectTablePlan.com). It didn’t appear definitely worth the effort to maintain including occasions to the online countdown clock with the visitors now so low. Additionally each the web site and home windows clock have been trying dated. However I believe it was a worthwhile funding of my money and time.

I’ve additionally created varied different contents pages and mini-sites through the years: articles on desk planning, font collections, free clipart, place card templates and many others. You possibly can see comparable trajectories for a few of these.

The visitors appears to succeed in a peak after 3-7 years after which slowly decay away. Though I’ve proven them with the identical vertical scale right here, some generated much more visitors than others.

I did some fundamental on-page search engine optimization for these content material pages. For instance, taking a look at Adwords key phrase knowledge to decide on the web page title and H1. However nothing past that. No paid promotion or backlink constructing campaigns.

I attempted paying individuals to write down articles associated to occasions. However none of those ever generated any worthwhile visitors. Google might one way or the other scent the insincerity.

For my data cleaning software product I’ve been concentrating on ‘easy methods to’ pages and supporting movies aimed toward particular matters. These are meant to each assist present clients and to draw new visitors. For instance, how to clean data. I’ve additionally been posting these movies on the Easy Data Transform YouTube channel. The numbers of hits month-to-month on the Youtube movies are comparatively low, however they’re fairly focused and hopefully might be producing visitors for years to return.

So content material advertising take-aways based mostly on my expertise are:

• Free content material generally is a helpful approach to deliver free visitors to your web site.

• The quantity of visitors you get is kind of hit or miss. Some content material has generated much more visitors than anticipated, some lots much less.

• The content material must be effectively focused if you wish to have any likelihood of changing it to gross sales.

• Google will develop bored of it will definitely. You would possibly be capable of enhance the longevity by updating the content material. I’ve not been very diligent with this, however even uncared for content material pages can generate helpful visitors over 10+ yr lifespan.